Working closely with new makeup and artistry venture, LASH, we developed a flexible identity system based on the elegant lines and subtleties of hand stamped documents of old. With restraint and a consistent thickness, we created line icons representing each of their services and skillsets.
Introducing a soft, pastel colour palette, we wanted to maintain those muted tones and handcrafted nuances throughout the printed material using recycled papers and boards. We combined all these elements to form a collateral set complete with custom rubber stamps giving it a boutique feel.
Brand Creation, Logo, Iconography, Design, Print, Packaging, Responsive Web Design & Development