ThompsonCo. Brand Design Studio
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Eastercamp 15

Held over the Easter holiday weekend at Spencer Park, Eastercamp is 5 days of awesome for over 4,500 young people. We created a new identity system for the event. A consistent base brand that could be flexibly refreshed from year to year. This not only keeps the brand alive for longer than the current year, but solved the problem of constantly re-creating signage and merch that would have otherwise immediately outdated.

The establishing style for 2015 was an element we coined the 'Hexagrid'. It was built on the underlying grid system we used to create the logo, resulting in a structured yet offbeat style.

SERVICES

Brand Development, Logo, Style Guide, Design, Print Collateral, Merchandise, Web Design

eastercamp.org.nz

Identity for Eastercamp 2015 designed by ThompsonCo.

LOGO GRID & LOCKUPS

Eastercamp 2015 identity designed by ThompsonCo.
Identity lockups for Eastercamp designed by ThompsonCo.
Identity for Eastercamp designed by ThompsonCo.

ICON SYSTEM

Eastercamp 2015 Icon System - THOMPSONCo.

PRINTED COLLATERAL

Eastercamp identity posters and flyers designed by ThompsonCo.
Eastercamp 2015 Pocket Guide - THOMPSONCo.

MERCHANDISE

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Eastercamp 2015 Wristbands - THOMPSONCo
Eastercamp 2015 Die-cut Stickers - THOMPSONCo
Identity for Eastercamp designed by ThompsonCo.
5 panel Eastercamp caps by ThompsonCo.

VIDEO GRAPHICS

Held over the Easter holiday weekend at Spencer Park, Eastercamp is 5 days of awesome for over 4,500 young people.


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