Cornerstone Building is a leading residential construction company based in Christchurch, New Zealand. Proud to have helped dozens of Kiwi families rebuild their homes after the devastating Canterbury earthquakes, Cornerstone needed a brand they could be proud to call their own.
ThompsonCo designed and developed a new identity taking cues from the angles of mono-pitched roofs used in the construction of modern residential houses. The 'corner stone' holds the mark in place and this motif is echoed through the type. The brand holds a posture of strength and professionalism with its bold, sharp edges, soft charcoal tones and a friendly pop of cyan blue.