Based on the ideals and workmanship of the blacksmith, we built a brand with the strength of wrought iron and the craftsmanship of a nineteenth century forger. Anvils are a metalworkers tool, a common surface with which to strike the work piece. An X and Y axis is also commonplace with web projects. This play on the word axes (plural of axis) allowed the name to maintain its rugged, sharp edge while staying true in meaning.
We took advantage of the parallels discovered between this age old profession and that of a skilled web developer throughout the copy and graphics creating a consistent visual language. A responsive website was built to reflect these sensibilities and showcase the capabilities of the development workhorse as blacksmiths of the internet.
Brand Creation, Naming, Logo, Copywriting & Responsive Web Design